Non-Governmental Organisations (NGOs)
NGOs and voluntary bodies, such as The National Trust For Scotland, RSPB Scotland and the Scottish Wildlife Trust have the energy, commitment and flexibility to promote and facilitate the implementation of biodiversity strategies.
NGOs have a vital role to play in biodiversity communications. These organisations often have a prominent voice within local and national media. Coupled with strong membership databases and ownership of nature reserves, NGOs are in an excellent position to effectively communicate biodiversity issues to audiences through a number of existing channels.
Through your environmental work you have the knowledge and the relevant media relationships to communicate biodiversity effectively.