Using the Media
Maintaining a good relationship with the media can make your job easier. Here you’ll find tips on making the news and communicating biodiversity simply.
Samples of media documents like news releases and event invitations.
You’ll also find guidance on how best to measure the effectiveness of your communications.
To put your messages in a broader context, there’s information on how national issues can have an impact on Scotland’s biodiversity and your biodiversity communications.
All of the elements can be viewed on screen, downloaded and/or printed.