Scottish Natural Heritage is unique for the breadth of its remit and the variety of natural heritage for which it cares. But this very diversity makes it even more important that it communicates as one organisation, so that every location and project draws on the strengths of SNH as a whole. Publishing whether traditional or electronic is one of the most important ways in which SNH expresses its identity and values. The purpose of this Style Guide is to help all those involved in commissioning and designing SNH’s printed material to achieve this recognisable identity, while at the same time allowing freedom for creativity. The aim is to achieve unity without uniformity.