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INTRODUCTION
Landscape Character Assessment can be used to inform policies for landscape conservation and management. Traditionally the focus has been on the designation of special areas of landscape, and on their appropriate management. Outside these areas there has been growing emphasis on devising strategies and guidelines to help to conserve and enhance character in the wider landscape. This has also involved the use of Landscape Character Assessment to influence decisions about land-use change, such as the planned increase in the extent of woodland in the landscape, and interventions through mechanisms such as agri-environment schemes. Landowners and managers can sometimes see such approaches as lacking appreciation of the real world of land market economics and the practical decisions which they are faced with. It is therefore important that these stakeholders should be actively involved, along with others, in discussions about appropriate strategies and guidelines.

LANDSCAPE MANAGEMENT STRATEGIES
Many local authorities prepare Landscape Character Assessments to assist in the development of non-statutory countryside strategies or specific landscape strategies. Other initiatives like Indicative Forestry Strategies can also be informed by this tool. These exercises generally rely on analysis of key characteristics, understanding of the pressures causing landscape change, and the drawing up of landscape guidelines. Some studies develop these guidelines within strategies or objectives for individual landscape character types or areas, of the type described in Chapter 7.

Establishing a clear link between key characteristics, analysis of change and landscape guidelines is particularly important and is best achieved by the involvement of a range of stakeholders, especially those representing land management interests. There are many examples of Landscape Character Assessments being used in this way. In Scotland all the assessments which have formed part of the national programme, contain an analysis of the issues facing the landscape, and develop guidelines for conservation or enhancement which are not highly prescriptive but which indicate actions required. This approach has been used in the Council area assessments (Box 9.1) where it is common to prepare guidelines for each landscape character type, and in some smaller-scale applications (Box 9.2).

In England many counties have prepared landscape guidelines. In the Warwickshire Landscape Assessment, strategies and guidelines were prepared for landscape character types in each of the countryside character areas within the county, helped by a series of workshops involving all the main stakeholders with an interest in the Warwickshire countryside. A project officer was subsequently employed to facilitate implementation of the guidelines by working with stakeholders, including local parishes. This exercise encouraged discussion and interpretation of the landscape guidelines at the local level.

 
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